Shawmut LLC: A manufacturer of engineered materials with its headquarters in Massachusetts and offices in Europe and Asia approached us for a complete overhaul of their brand.
A self-described leader in flexible multi-layer materials, Shawmut is known as a legacy company creating innovative advanced materials for automotive, medical protective and performance wear, filtration and defense applications.
With a global manufacturing platform and partnership network, the company has become one of the most trusted suppliers of fabricated and engineered textile materials in the world.
With a change of leadership and a desire for aggressive growth the company's owners asked us to redesign the 100-year old company's brand in a radical new way, with a focus on innovation and technology. Legacy, while important for building trust, here had become more of burden than an asset. After a process of discovery, research and carefully laying out various options, the owners decided to go with the brand concept as shown here: A timeless, elegant but proud solution that will allow the company to open new doors and grow into new markets.
We are humbled and grateful for having been trusted with this important project which is still ongoing.