CHARGIE INTELLIGENT ENERGY The EV market is expected to grow significantly in the next couple of years, in both Europe and the US. A software company born from vast real estate and sustainable energy experience, California based Chargie is poised to become a key player by developing and introducing smart charging systems. We were hired - as a first step - to provide a blueprint for growth by structuring and organizing their brand identity guidelines. Our principle when working on a project like this is always "Simply, Amplify." Simplify creates a unique and genuine brand message, while Amplify, the marketing side, helps "spread the word". It's the Yin and Yang of intelligent communication.