BEHIND THE DESIGN
PARIS/FRANCE A project that kept us busy (and excited) for over a year. While I cannot reveal the organization's name (we're under NDA), I can still talk about the process. We got hired to look at the company's various presentations: An organization based in Paris that has been around for over 100 years with dozens of departments and offices worldwide. While they are working more or less independently, a cohesive and uniting brand message was needed to present the company as a whole for the challenges to come and their need to grow and expand into emerging markets.
We quickly realized that a stigma of "Male, Pale, Yale" kept them from growing. With global markets becoming increasingly important and new players entering the field requesting a seat at the table, the old world order "West vs. the Rest" is not sustainable anymore. Customers and clients in emerging countries are requesting to be treated as equal partners and not with a post-colonial attitude.
Helping the organization transform from a European legacy consulting firm to a global powerhouse with a forward-looking attitude and values around respect for other cultures became the big overarching theme. We were able to extract and eventually translate the new vision into a visual language for the entire organization.
Two years later. the organization hired a full-time consultant for compliance and cultural affairs.
It was a very transformative project, not only for the client but also for us at Opus. We also recognized that we had to change to remain relevant and move from visual design to a new definition of brand development: Consulting based on experience, accumulated industry expertise, and creativity that promotes innovation and growth.
When we engage with a new project, the first step is to discuss the situation a client may be in and what problems need to be solved. Design, to us, is more than just a visual discipline. Our process often touches on issues that require a change of thinking or calibration of goals and efforts that eventually lead to the desired outcome; often, it unveils a need for innovation.
If you decide to work with us, expect four phases: Discover, Define, Design, and Deliver. Each serves as a stepping stone toward a solution. It delivers clarity around a brand message and a visual language that helps to stand out in a crowded field.
Opus Creative Group: We work with leaders and visionaries in the technology and manufacturing sectors to bring clarity to their message, promote their services and make their products look amazing. Did I mention that well-designed products sell more? To contact us, click here