A key message we developed was "Bald to Bold" which quickly became a battle cry for the campaign and helped to establish the product as something that boosts self-esteem. It was important for us from the very beginning to present the product as a bold concept, as something that doesn't camouflage a flaw, but rather presents an uplifting solution to a very common problem many men face: Baldness. More about MetroMan
Opus Creative Group: We work with leaders, rebels, and visionaries in the technology and manufacturing sectors to create better products, inspire better processes and bring clarity to their message, all of which leads to better performance. To contact us click here
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